In this area, we present you interesting literature
on the topic PR-evaluation.
A list of books about pr-measurement you can download
here: PR-Evaluation (174 KB / PDF) .
There is another list of english literature at the server of the IPR.
Internet links concerning the topic you can find on Nanettes blog in
German http://blog.pr-evaluation.de or in English http://pr-measurement.blogspot.com.
Nanette also has an Amazon-Favourites-list here.
These books you can order immediately by a click on the
cover at Amazon!
Besson, Nanette. Strategische PR-Evaluation. VS Verlag
Order now at Amazon:
Informationen of the IPR, theInstitute of PR (UK)
Public Relations ROI: www.ipr.org.uk/research
Specialists from USA:
Katie Paine: www.measuresofsuccess.com
Cutlip, Scott; Center, A.; Broom, Glen (1985)
Effective Public Relations. Prentice Hall New Jersey 1985 (7. Auflage
Daymon, Christine; Holloway, Immy (2003)
Qualitative Research Methods in Public Relations.Routledge 2003.
Order now at Amazon:
Delahaye Paine, Katharine (2000)
The State of Communications Measurement around the World. In: Katharine
Delahaye Paine: Vortrag: "The State of Communications Measurement
around the World" on the occasi of "The 7th Annual
Communications Measurement and Benchmarking Conference" Oct 2000, NH,
USA. available at: http://www.delahayemedialink.com
Fairchild, Michael (1997)
How to get real Value from Public Relations. ICO London 1997
ICO and AMEC Association of Media Evaluation Companies
and International Committee of Public Relations Consultancies
The Power of the Media - and how to measure it. 9 Lincoln´s Inn
Fields, London WC2A 3BP, UK London 1997
IPR - The Insitute for Public Relations Research and
Guidelines and Standards for Measuring and Evaluating PR Effectiveness.
University of Florida, PO Box 118400, Gainsville, Fl 32611-8400, USA http://www.instituteforpr.com
IPRA - International Public Relations Association
Gold Paper 11, November 1994. In: IPRA 1994: Public Relations
Evaluation: Professional Accountability. IPRA Genf November 1994
Rossi, Freeman und Lipsey (1999)
Evaluation: A systematic Approach. Sage Newbury Park 1999 6. Auflage
Wottawa, Heinrich & Thierau, H. (1998)
Lehrbuch Evaluation. Huber Bern 1998
Disclaimer: We explicitly distance ourselves from the
links that are presented here!